About Heacock Insurance

Serving Central Florida since 1922

Heacock Insurance is a fifth-generation, family-owned agency serving Central Florida since 1922. Founded in Sebring by Austin Heacock, his agency was, at the time, the only insurance agency located along “The Ridge” of Central Florida. Austin’s core belief in starting his endeavor was to be an honest and dependable provider of services he knew people needed.

Nearly a century later, now with offices in Lakeland and Sebring as well, Heacock Insurance still holds true to the values of professional integrity, commitment, family values, and personal service upon which we were founded. As an independent insurance agency, we’re not bound to any one carrier, thus having the freedom to truly offer our clients the plan that best meets their needs. This allows us to make good on our mission; to be caring trusted advisors in an ever-changing world.